INSPIRATION PERU

Everything started in Peru. The founders of Kuyichi were shocked by the local cotton industry. The poverty and pollution had to be changed. But there was a lack of buyers for fair and organic cotton, because it was too expensive. “Why don’t we start a label ourselves?” No sooner said than done.

Kuyichi was named after the Peruvian god of rainbows. From him the brand also inherited its colour and assertiveness. We are here to do the same in the fashion industry: We want to create a system that makes the lives of everyone in the production chain entertaining and comfortable.

100% ORGANIC-DENIM

Everything started in Peru. The founders of Kuyichi were shocked by the local cotton industry. The poverty and pollution had to be changed. But there was a lack of buyers for fair and organic cotton, because it was too expensive. “Why don’t we start a label ourselves?” No sooner said than done.

Kuyichi was named after the Peruvian god of rainbows. From him the brand also inherited its colour and assertiveness. We are here to do the same in the fashion industry: We want to create a system that makes the lives of everyone in the production chain entertaining and comfortable.

STORIES 

A good pair of jeans gains value and stories the longer you wear it. That’s why we let go of seasonal collections. Instead, we are focussing on timeless design. We have further decided to not to offer sales on our products. We believe that the value of an item does not change over time and that the products should always have a fair price for the retailer as well as the people who produce our clothes.